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Pay Per Click, commonly known as PPC, refers to a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Pay-per-click is calculated by dividing the advertising cost by the number of clicks generated by an advertisement. The basic formula is:
Pay-per-click ($) = Advertising cost ($) ÷ Ads clicked (#)
Essentially, PPC is a way of buying visits to your site, rather than attempting to earn visits organically.
Search Engine Advertising
Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for an ad placement in a search engine’s sponsored links when someone searches using a keyword that is related to their business offering
For example, if you bid on the keyword “marketing classes,” several ads might show up in the very top spot on the Google results page. Every time a specific ad is clicked, sending a visitor to their website, they have to pay the search engine a small fee. When PPC is working correctly, the fee is trivial, because the visit is worth more than what is paid for it.
Advantage of PPC Marketing
The unique advantage of PPC marketing is that the ad networks used to manage PPC campaigns don’t just reward the highest bidders for that ad space, rather they reward the highest-quality ads (meaning the ads that are most popular with the users).
• Ads are rewarded for good performance.
• The better the ad, the greater the click-through rates and lower the costs.
• Many marketers choose to use Google AdWords to manage their PPC campaigns. The AdWords platform enables businesses to create ads that appear on Google’s search engine and other Google properties.
Factors behind Successful PPC Advertising
How often your PPC ads appear depends on which keywords and match types you select. While a number of factors determine how successful your PPC advertising campaign will be, you can achieve a lot by focusing on:
• Keyword Relevance – Crafting relevant PPC keyword lists, tight keyword groups, and proper ad text.
• Landing Page Quality – Creating optimized landing pages with persuasive, relevant content and a clear call-to-action, tailored to specific search queries.
• Quality Score – Quality Score is Google’s rating of the quality and relevance of your keywords, landing pages, and PPC campaigns. Advertisers with better quality scores get more ad clicks at lower costs.
Your entire PPC campaign is built around keywords, and the most successful AdWords advertisers continuously grow and refine their PPC keyword list.
In conclusion, PPC advertising offers a unique opportunity to:
• Grow Your Customer Base – Connect with searchers actively looking for products and services like yours, and respond to the need by providing them with an offer relevant to their search query.
Generate Leads at Low Costs – As pay-per-click marketing allows you to reach leads and prospects when they’re researching and looking to buy, it’s a highly effective way to bring interested visitors to your site.
CRO stands for Conversion Rate Optimization. Whatever may be the ultimate goal of your website, a conversion is the successful completion of that action. CRO is the process of optimizing the site to increase the likelihood that visitors will complete a specific action.
Conversion Rate is a key metric in e-commerce, as it reveals the percentage of the site’s total traffic completing a specific goal. The higher the conversion rate, the better.
Once you have defined what conversions you want to track, you can calculate the conversion rate.
Let’s assume you regard a sale as your conversion. As long as you are tracking the number of leads you get and the number of resulting sales (conversions), you can calculate your conversion rate:
Conversion Rate =
When you know what the value of a lead is, you can determine how many leads you need each month to sustain your business and how much you should pay for advertising. This is true whether you are using pay-per-click (PPC) or any offline advertising like mailers or print ads.
What is CRO?
Conversion Rate Optimization is –
• A structured and systematic approach to improving the performance of the website
• Informed by insights − specifically, analytics and user feedback.
• Defined by the website’s unique objectives and needs (KPIs).
• Taking the traffic that you already have and making the most of it
What CRO is Not
Conversion Rate Optimization is not –
• Based on the guesses, hunches, or what everyone else is doing.
• Driven by the highest paid person’s opinion.
• About getting as many users as possible, regardless of the quality or engagement.
Why do Companies Use CRO?
CRO plays an important role in improving the efficiency of critical processes. Here, we will discuss the most common areas where companies evaluate CRO.
• A/B testing: What is A/B testing? In basic terms, you set up two different landing pages, each has a different element from the other. Your site presents the “A” version of these pages to half your traffic and the “B” version to the remaining half. Then you can see whether or not a small change to a call-to-action (CTA) can make a difference in conversion rates.
• Cart abandonment analysis: Investigate the cause of not checking out, once the items have been added to a shopping cart.
• Segmentation: Segmentation shows approaches to grouping prospects and customers to deliver more relevant communications and offers for better response rates to these communications.
In addition, CRO is used for copy optimization, online surveys, and customer feedback
Where to Learn
Excel Computer Classes is a best institute for Google Adwords. You can learn google adwords from Professional and Expert faculty here who is expertise in this field.
So you must take a demo class today.
All The Best.