Digital Marketing V/S Traditional Marketing

Digital Marketing V/S Traditional Marketing

The primary difference between digital and traditional marketing is the medium by which an user use digital device like smart phone, computer, laptop or tablet while traditional marketing uses traditional media like magazines and newspapers.

Let’s take a brief look at each of the 4 P’s that power every form of marketing technique:

Product: Effective marketing starts with a good understanding of your own product.

Price: The overall cost of the product depends on how well you know it. Price is always the determining factor when it comes to things like supply, demand, profit margin, etc.

Promotion: How you get the word out about your product and market it to your target audience is promotion.

Place: Traditional marketing heavily relies on getting your product in front of your target audience at the right time and place. Which also means pricing it right. In the marketing world, placement plays a crucial role. Because when a product is placed in an ideal location, the chances of converting prospects to customers or clients increase manifold.

Traditional marketing channels include:

Outdoor (Billboards, bus/taxi wraps, posters etc)
Broadcasting (TV, Radio etc)
Print (Magazines, newspapers etc)
Direct Mail (catalogues etc)
Telemarketing (Phone, text message)
Window display and signs

Digital marketing channels include:

  • Social media (Facebook, Instagram etc)
  • Website
  • Content marketing
  • Affiliate marketing
  • Inbound marketing
  • Email marketing
  • PPC (pay per click
  • SEM (Search engine marketing)

Which type of marketing is beneficial for current time?

The key to a great marketing campaign is to find the right balance between traditional and digital. In 2020, digital marketing is the best over the traditional marketing’s channel.

Take Pepsi for example. Their TV commercials are infamous because of their unique and powerful cinematography. Over 20 years later, Pepsi classic 1999 campaign is still one of the best TV commercials of all time. Digital marketing into their strategy so that they don’t miss out on some huge marketing opportunities.

Traditional marketing: Benefits and Drawback

Benefits of Traditional Marketing

Impactful and easy to understand
A visually bold billboard or a striking TV commercial is a normal part of most people’s day to day lives. They’re easy to digest and often entertaining.

Printed marketing materials are more permanent
If you have an advert in an issue of The New York Times it will be there until the magazine is recycled. Which is great if the consumer is an avid collector.

More memorable
Seeing something in real life rather than on your phone is more likely to be remembered. The anticipation of the new Super-Bowl ads or a beautiful and impressive window display is more likely to stay in your mind than an instagram ad you’ll probably scroll past in seconds.

Drawbacks of Traditional Marketing

More difficult to measure campaigns
There are ways to measure traditional marketing campaigns such as brand trackers but they are nowhere near as in depth or intelligent as the tools available for digital marketing.

Often expensive
If you’re a brand in its infancy chances are you don’t have the funds for a 4 page spread in Vogue. Many forms of traditional marketing will set you back a considerable amount.

No direct interaction with the consumer
Unlike social media marketing, you’re more or less in the dark about your audience’s reaction to your marketing efforts.

Digital marketing: Benefits and Drawbacks

Benefits of Digital Marketing

More options for engagement
Through channels such as social media you can physically see what your audience think of your brand and marketing efforts. If your marketing has been shared, liked and had plenty of positive comments, you know you’re doing something right.

Easy to measure your campaigns
On the flipside to traditional marketing, the specifics of digital marketing tracking is exceptionally in depth. This makes your learnings extremely clear for your next round of marketing efforts.

Makes clever targeting possible
If you have the tools to specifically target a 29 year old female writer who loves Lizzo and drinking Guinness then surely you can also create perfectly tailored content?

Drawback of Digital Marketing

Digital ads can be deemed as annoying

Think about the moment you’re scrolling through your Facebook homepage and all you want to do is see what your old school friends are up to these days. Then you get the dreaded sponsored ad for something related to an embarrassing ailment you googled the night before. It’s sure to make you actively dislike the very brand doing the clever targeting.

Less permanent

Digital marketing efforts like Google ads, banners, promo emails or social media ads can have a fleeting, temporary character. They’re intangible and can easily be ignored. If your target audience keeps scrolling or clicks to the next page your ad will be gone from their screen.

Constantly evolves

To get the most out of your digital marketing efforts there is a lot to learn. Each channel usually requires its own specialist, from search engine marketing to social media, each channel requires a pro to get the best bang for your buck. However, a grass-roots social media marketing strategy is a great place to start. Have a look at our digital marketing strategy guide for some inspiration.

However impactful traditional marketing is, we can’t forget that we are well and truly living in the internet age.

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