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Which is best institute for Google Adwords training in Palwal?

Post By admin 23-November-2017
Excel Computer Classes is best institute for Google Adwords training in Palwal. Here you will learn all the latest and advance technique for these course.

Course Fee

 

Course Code
:
C021
Registration Fee
:
200
Course Name
:
Certificate in Google Adwords
Exam Fee
:
300
Duration
:
1 Month
Fee
:
5000
     
Total
:
5500



Course Detail

SNO
Topic
Content
1.
Introduction to Paid Marketing
What is Paid Marketing, Benefits of Paid Marketing, Paid Marketing
Channels, Paid Bidding Strategies, Direct Campaign Vs. Branding Campaign
2.
Introduction
to Google AdWords
Account Creation, Billing Methods, AdWords Interface Tour, Basic
AdWords Terminology, Recent updates in AdWords, Account structure in AdWords,
AdWords Account Limits
3.
Creating Search Marketing Campaign
Types of Campaigns, Search ,
Display, Shopping, Online Video, Location Settings, Language Settings
Networks and Devices, Bidding
Strategies, Budget Settings, Ad Scheduling, Ad Extensions, Ad delivery and Ad
Rotation
4.
AdGroup and
Keywords Setup
Ad groups Structure, Example Adgroups, Keyword Match Types, Broad
Match, Phrase Match, Exact Match, Negative Match, Broad Match Modifier,
Keyword Planner, Keyword Research Process
5.
Understanding AdWords Auction and Bidding
AdWords Auction, What is Ad Rank,
What is Quality Score, Factors affecting QS, Actual CPC, Relation between QS
and CPC, Types of Bidding, Flexible Bidding strategies
6.
Ad Format
and Guidelines
Structure of Ad, Types of Ad Position, Character Limits, Landing Page
Quality, Best and Worst Ads Examples, Guidelines for Ads Creation
7.
Ad Extensions
Location, Site links, Call, App,
Reviews, Call Extension, Call out Extension
8.
Campaigns,
Ad groups and Keywords Dashboard
Filters and Segments, Column Customization, Search Terms, Auction
Insights, Keyword Reports, Automated Rules, Keyword Diagnosis Tool,
Dimensions Tab
9.
Conversion Tracking
What is Conversion, Types of
Conversions, Implementing Conversion Tracking, Conversion Reports
Practical Case Study, ROI
Calculation
10.
Display Ads
/ Remarketing / Mobile Marketing
Setting a Display Network Campaign, Concept of CPM and Branding, Types
of Targeting, Keyword Based, Interest and Remarketing, Topics, Placements
Targeting, Demographics, Ad Formats for Display Network, Display Ad Builder,
Display Planner Tool, Remarketing Campaign, Dynamic Remarketing, Mobile Apps
Campaign, Mobile Ad Formats
11.
Video Marketing
Importance of Video Marketing,
Setting a Video Campaign, YouTube Targeting Methods, Bidding Types, Type of
YouTube Ads, Reporting and Analysis
12.
Shopping
Campaign
Shopping Campaign Setup, Google Merchant Centre, Product Groups, Ad
Formats, Reporting and Analysis
13.
AdWords Tools
Opportunities, Change History,
Account Access Levels, Display Planner, Ad Preview and Diagnosis, My Client
Center

 

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