Duration : 1 Month

Introducing Google Analytics

Why digital analytics, How Google Analytics works, Google Analytics setup, How to set up views with filters

The Google Analytics layout

Navigating Google Analytics, Understanding overview reports, Understanding full reports, How to share reports, How to set up dashboards and shortcuts

Basic Reporting

Audience reports, Acquisition reports, Behavior reports

Basic Campaign and Conversion Tracking

Measuring Custom Campaigns, Tracking campaigns with the URL Builder, Using Goals to measure business objectives, Measuring AdWords campaigns, Course review and next steps

Data Collection and Processing

Google Analytics data collection, Categorizing into users and sessions, Applying configuration settings, Storing data and generating reports, Creating a measurement plan

Setting Up Data Collection and Configuration

Organize your Analytics account, Set up advanced filters on views, Create your own Custom Dimensions, Create your own Custom Metrics, Understand user behavior with Event Tracking, More useful configurations

Advanced Analysis Tools and Techniques

Segment data for insight, Analyze data by channel, Analyze data by audience, Analyze data with Custom Reports

Advanced Marketing Tools

Introduction to remarketing, Better targeting with Dynamic Remarketing, Course Summary

Introduction to Ecommerce Analysis

Course overview, Using the measurement plan, Reporting vs. analysis, Analysis preparation, Next steps

Understanding  Customers

Traffic source analysis, Multi-channel analysis, Customer profile analysis, Summary and takeaways


Shopping Behavior Enhanced Ecommerce overview, On-site merchandising analysis, Shopping behavior analysis, Checkout analysis, Summary and takeaways

Starting out with Google Tag Manager

Start with a measurement plan, Develop a tag implementation strategy, Tag Manager overview,

Setting up Google Tag Manager

Install the Google Analytics tag, Set up a GA Property variable, Set up cross-domain tracking, Understand the Data Layer

Collecting data using the Data Layer, variables, and events

Pass static values into Custom Dimensions, Pass dynamic values into Custom Metrics, Track events with variables

Using additional tags for marketing and remarketing

Set up AdWords conversion tracking, Set up Dynamic Remarketing

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