Duration : 1 Month

Introduction to Paid Marketing

What is Paid Marketing, Benefits of Paid Marketing, Paid Marketing Channels, Paid Bidding Strategies, Direct Campaign Vs. Branding Campaign

Introduction to Google AdWords

Account Creation, Billing Methods, AdWords Interface Tour, Basic AdWords Terminology, Recent updates in AdWords, Account structure in AdWords, AdWords Account Limits

Creating Search Marketing Campaign

Types of Campaigns, Search , Display, Shopping, Online Video, Location Settings, Language Settings
Networks and Devices, Bidding Strategies, Budget Settings, Ad Scheduling, Ad Extensions, Ad delivery and Ad Rotation

AdGroup and Keywords Setup

Ad groups Structure, Example Adgroups, Keyword Match Types, Broad Match, Phrase Match, Exact Match, Negative Match, Broad Match Modifier, Keyword Planner, Keyword Research Process

Understanding AdWords Auction and Bidding

AdWords Auction, What is Ad Rank, What is Quality Score, Factors affecting QS, Actual CPC, Relation between QS and CPC, Types of Bidding, Flexible Bidding strategies

Ad Format and Guidelines

Structure of Ad, Types of Ad Position, Character Limits, Landing Page Quality, Best and Worst Ads Examples, Guidelines for Ads Creation

Ad Extensions

Location, Site links, Call, App, Reviews, Call Extension, Call out Extension

Campaigns, Ad groups and Keywords Dashboard

Filters and Segments, Column Customization, Search Terms, Auction Insights, Keyword Reports, Automated Rules, Keyword Diagnosis Tool, Dimensions Tab

Conversion Tracking

What is Conversion, Types of Conversions, Implementing Conversion Tracking, Conversion Reports

Display Ads / Remarketing / Mobile Marketing

Setting a Display Network Campaign, Concept of CPM and Branding, Types of Targeting, Keyword Based, Interest and Remarketing, Topics, Placements Targeting, Demographics, Ad Formats for Display Network, Display Ad Builder, Display Planner Tool, Remarketing Campaign, Dynamic Remarketing, Mobile Apps Campaign, Mobile Ad Formats

Video Marketing

Importance of Video Marketing, Setting a Video Campaign, YouTube Targeting Methods, Bidding Types, Type of YouTube Ads, Reporting and Analysis

Shopping Campaign

Shopping Campaign Setup, Google Merchant Centre, Product Groups, Ad Formats, Reporting and Analysis

AdWords Tools

Opportunities, Change History, Account Access Levels, Display Planner, Ad Preview and Diagnosis, My Client Center

Click Here To Download Google Adwords Syllabus and Fee